Dr. Alma Bici is Marketing and PR Director in Agna Group. As a marketing expert she has more than 19 years of experience in business and 16 years in academia. She has extensive experience in strategic brand building and management through clear understanding and analysis of business trends, consumer behaviour, marketing channels and development of 360-degree communication campaigns.

She is a doctoral degree holder in Business Administration from Bradford University’s School of Management (2019), part of a worldwide elite group of business schools with triple-crown accreditation (AACSB, AMBA and EQUIS). She is also specialized in strategic communications in Leicester University, UK (MSc, 2003), as a Chevening scholarship holder. Specialized in Digital Marketing in Said Business School, Oxford University, UK, 2021.

Since 2005 Dr. Bici has been lecturing selected undergraduate and graduate courses at the University of New York Tirana: Marketing Management, Consumer Behaviour, Public Relations, International Marketing, Marketing Research. Since 2023, she has been a member of the international staff at De Montfort University in Almaty, Kazakhstan. Alma is co-author of 4 books in Agna Leadership Academy.